Walmart Introduces New Home Brand, Allswell

by

Katie Golde

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WalMart has debuted a new mattress and bedding brand called Allswell Home, the New York Times and other outlets report. The brand’s new offerings will be sold on a separate website, AllswellHome.com, rather than on WalMart’s website. Also of note — Allswell Home king-sized mattresses have been renamed to “Supreme Queen,” a move that WalMart says is “ in recognition of all women who deserve the highest honor.”

Allswell currently sells two mattresses, aptly named “The Softer One” and “The Firmer One.” Both models are 12 inches tall and topped with a built-in plush topper.

Walmar introduces allswell homepageimage courtesy of WalMart

The softer model, which costs $345 for a Twin-size mattress, $485 for a Full, $585 for a Queen and $745 for a Supreme Queen, has five layers of memory foam. According to the Allswell website, this mattress has “the perfect medium-soft support.”

The firmer model, which also costs $345 for a Twin-size mattress, $485 for a Full, $585 for a Queen and $745 for a Supreme Queen, has a “medium-firm feel” and contains three memory foam layers along with pocketed coils.

All Allswell mattresses come with a 100-night free trial and 10-year limited warranty.

Related: Best Mattresses For Under $1000

In terms of bedding, Allswell currently offers four limited-edition looks curated by tastemakers Athena Calderone, Jeremiah Brent, Rachel Parcell, and Genevieve Gorder. Customers can shop each “bedscape,” selecting items like sheet sets ($160 for a queen size), throws (from $60), decorative pillows (from $48 each), and duvet inserts ($135 for a queen).

Walmar introduces allswell beddingimage courtesy of WalMart

On the Allswell website, company president Arlyn Davich shared the vision behind the brand: “We’ve come a long way from plastic slip covers and the ‘good china.’ The kitchen used to be hidden; now it’s open for all friends and family to see. The bedroom was off-limits to guests; now it’s where work gets done and the family hangs out. The rules are no more. The modern home reflects modern values; personal by definition. Allswell is about helping you live your values at home.”

Related: best mattress for side sleepers

Featured image courtesy of WalMart

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Katie Golde

Katie Golde

Senior Digital Content Manager/Managing Editor​

About Author

Katie Golde is a Certified Sleep Science Coach and previously served Managing Editor and Head of Sleep Research for Mattress Clarity. She handled the daily operations of the site and you’ll still see her in plenty of reviews, from mattresses to travel pillow and bed pillow reviews – plus the occasional How-To video. In addition, Katie reported, writed, and edited sleep health and sleep industry news for the site.

Since joining the Mattress Clarity team in 2016, she has reviewed hundreds of sleep products, like bed pillows and mattresses and written over 200 sleep-related stories for the site. She probably knows more about bamboo sheets and bed pillows than any one person should.

Katie has been writing about wellness-related topics, including sleep, for the last eight years. The first sleep story she wrote covered the best and worst foods to eat before bed. Her previous work can be found in print and online publications like Discover Magazine, USA Today, Bustle and The Huffington Post.

She has a bachelor’s degree in Sociology from Northwestern University and a master’s degree in Journalism with a focus on Interactive Publishing from Northwestern’s Medill School of Journalism as well. During her graduate studies, Katie focused on health and science reporting and she received the G.D. Crain Award for demonstrating leadership, management, and entrepreneurial excellence during her final innovation project.

Education & Credentials