Emma Witman

Emma is a Performance Writer at Mattress Clarity, where she creates and revises reviews to provide readers with transparent and up-to-date information on all things sleep. A former newspaper crime reporter, she has also written for Business Insider, tackling topics from bartending to personal finance. She began honing her knowledge in the health and wellness sphere in 2020, writing about sleep, fitness and nutrition for This Old House, Active, LifeHacker, Gizmodo, and Sports Illustrated.

A devout Tar Heel, she earned her B.A. in Journalism and Political Science from the University of North Carolina, and is in the process of becoming a Certified Sleep Science Coach. And as a one-time insomniac, she is grateful to have solved her sleep woes upon entering the mattress world, snoozing soundly on the Layla Original mattress (firm side) since 2021. When she isn’t immersed in mattress research, find her tending to her native plant garden or gaming on the Nintendo Switch.