Wayfair Introduces New Foam Mattress, Nora

by

Katie Golde

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Home furnishings and decor retailer Wayfair announced the launch of their own mattress – named Nora – Monday.

Nora will be sold exclusively by Wayfair and ship directly to consumers as a compact bed-in-a-box. It is competitively priced (at launch) at $599 for a Queen.

nora mattress image

“In the past, shopping for a mattress was complicated. It meant visiting a store and testing dozens of options, while also comparing prices to see which retailer offered the best value,” said Steve Oblak, Wayfair’s senior vice president and general manager, in a release.

“As a leader in e-commerce, we’re focused on simplifying the way people shop for the home—whether it’s for furniture, décor or a new place to sleep, Oblak said. “With Nora, we’ve eliminated the guesswork and made it easier and fun to shop for a premium mattress. In two days or less, Nora arrives on doorsteps and can be easily unboxed in minutes.”

Nora has a 12” profile and made with all foam in four layers. Wayfair describes its comfort level as Plush. It also features the gemstone jade in the mattress cover, which Wayfair says is “securely captured in the yarn of the mattress so it won’t lose its cooling properties over time.”

Here is a breakdown of the mattress from the Wayfair website:

Nora mattress construction

  1. 2” Layer of Gel-Infused Memory Foam
  2. 3” Layer of Gel-Infused Comfort Foam
  3. Two 3.5” Layers of High-Density Support Foam
  4. Jade-Infused Cover

Nora is currently available to all customers in Canada and the US. It comes in standard sizes including Twin XL and California King. It comes with a 100-night trial and free two-day shipping. There is also a 10-year warranty with the mattress.

Wayfair is headquartered in Boston and employs more than 6,000 people, the company said in a release. It’s part of a family of sites, including other well-known retailers like Joss & Main and AllModern.

You can read more details about the mattress and its construction on Wayfair.com.

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Katie Golde

Katie Golde

Senior Digital Content Manager/Managing Editor​

About Author

Katie Golde is a Certified Sleep Science Coach and previously served Managing Editor and Head of Sleep Research for Mattress Clarity. She handled the daily operations of the site and you’ll still see her in plenty of reviews, from mattresses to travel pillow and bed pillow reviews – plus the occasional How-To video. In addition, Katie reported, writed, and edited sleep health and sleep industry news for the site.

Since joining the Mattress Clarity team in 2016, she has reviewed hundreds of sleep products, like bed pillows and mattresses and written over 200 sleep-related stories for the site. She probably knows more about bamboo sheets and bed pillows than any one person should.

Katie has been writing about wellness-related topics, including sleep, for the last eight years. The first sleep story she wrote covered the best and worst foods to eat before bed. Her previous work can be found in print and online publications like Discover Magazine, USA Today, Bustle and The Huffington Post.

She has a bachelor’s degree in Sociology from Northwestern University and a master’s degree in Journalism with a focus on Interactive Publishing from Northwestern’s Medill School of Journalism as well. During her graduate studies, Katie focused on health and science reporting and she received the G.D. Crain Award for demonstrating leadership, management, and entrepreneurial excellence during her final innovation project.

Education & Credentials